Italian fashion retailer installs technology to manage London stock

Mer & Cashmere, the owner of Brunello Cucinelli stores in London’s West End, is installing new retail management information systems in its Mayfair and Kensington shops

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The e-rmis and e-pos systems from Eurostop will manage stock more efficiently and ensure that product is in the right place to meet customer demand.

The systems will also provide the retailer with customer loyalty data and detailed reporting capabilities.

“Customer loyalty has always been important to Brunello Cucinelli, and is more important than ever I current times,” says Brunello Cucinelli general manager Grace Wazen. “The Eurostop system will enable us to collect customer data easily, and then allow us to keep in contact with our customers, something that we believe they will appreciate.”

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