Foundation builds e-commerce business with established retail systems

Award-winning independent fashion and homewares retailer grows business with launch of new website.

Foundation, an independent retailer based in Gloucestershire, has chosen Eurostop to design and implement its new online store. Foundation has recently launched its website following the success of its established stores in  Stow-on-the-Wold and Cheltenham.

Foundation sells a selection of ‘hand-picked’ clothes, homewares and accessories, with an emphasis is on style, wearability and providing excellent customer service. The company expects its new e-commerce site to match the turnover of one of its stores within a year.

The retailer is already using e-rmis and e-pos to manage stock across both its stores. Integrating e-commerce with the current system enables orders to be fulfilled from one central pool of stock, reducing wastage. Future plans also include further digital marketing campaigns using social media – Twitter and Facebook – to encourage more people to visit the site.

James Wiseman, co-founder of Foundation said; “We have used Eurostop’s e-rmis and e-pos systems for over five years and their expertise in the retail fashion industry has been invaluable. The big thing for us was that we wanted to have a fully integrated system that could support our stores and our new e-commerce site – choosing Eurostop meant that we could achieve this with just one supplier.

“We expect our e-commerce sales to grow exponentially over the next three years – and to match the turnover of one of our stores easily within twelve months. In past years we have been successful in picking up awards for
the business from Drapers – now our ambition is to be e-tailer of the year.”

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