Leading tabloid and paparazzi favourite launches clothing and beauty ranges online supported by Eurostop
Eurostop, a leading supplier to the fashion, footwear and lifestyle sectors has announced that Dolly Diamonds, the holding company for Amy Childs and Celebrity Fashion Clothing has chosen its e-rmis head office/stock management system to support the newly launched Amy Childs’ official website. Reality TOWIE star Amy Childs, now a leading tabloid and paparazzi favourite and TV presenter since leaving the TV hit show, has launched a clothing range and beauty products all of which can be purchased on the website, as well as being available in her beauty salon and boutique shop in Essex. Dolly Diamonds selected Eurostop’s system for its proven abilities to manage stock in a fast moving environment, for its comprehensive reporting facilities and specialist retail expertise.
According to Dionne Dixon, Business Manager at Dolly Diamonds; “I knew from my experience in retail that Eurostop could provide the specialist expertise that we needed and over the past few years they have taken the system to a new level. Their knowledge means that the system really meets the needs of the retailer.”
The company is using the reporting functionality within the Eurostop system to manage sales of stock, monitoring seasonal trends and popular lines, sizes and colours to support buying decisions. The company also plans to use customer sales information to identify preference and tailor promotions for customer loyalty programmes.
“We have been impressed with the Eurostop system so far, it is ideal for our requirements and as our business expands we know that the Eurostop system will grow with us,” added Dixon.
Phillip Moylan, Sales & Marketing Manager at Eurostop commented; “Eurostop’s systems have been continually developed to enable e-retailers to support and grow online sales. The internet is now a faster, more dynamic marketplace for retailers. Our systems deliver the tools and the sales data to help them manage their online business and react to customer demand swiftly and profitably.”