Pazzion sets new trend in retail management using Eurostop

Singaporean ladies’ shoe designer invests in latest technology to support ambitious international growth plans

Singaporean ladies’ shoe designer Pazzion has selected Eurostop’s retail management solution to support the company’s ambitious growth plans.  The trend-setting footwear retailer is using e-rmis for its head office system in Singapore and e-pos to support stock control and merchandising across the company’s eight stores in Singapore located at some of the most prestigious retail destinations on the island.  Both systems link seamlessly together to create a highly efficient retail management framework that boosts productivity and ultimately improves customer service.

In just twelve years since being founded in 2001, Pazzion has established a far-reaching international presence with operations in Brunei, Cambodia, India, Indonesia, Japan, Mauritius, Sri Lanka, Thailand, Turkey and Vietnam.   As the company grew, it took the decision to introduce an automated approach and set out to find a specialist retail solution that could support an increasingly diverse customer base, multiple languages as well as different countries and time zones.

After evaluating several vendors, Pazzion selected Eurostop. According to the Merchandising Team at Pazzion, Eurostop matched the company’s requirements perfectly, providing a fully automated, highly intelligent system to facilitate stock control processes.  Another deciding factor was Eurostop’s proven track record in the global clothing and footwear arena whilst their network of newly opened offices in Asia served to underline their dedicated support and commitment to the region.

One of the greatest benefits of using Eurostop is the advanced reporting capabilities provided by the system.  Eurostop captures accurate sales data which Pazzion can then translate into meaningful statistics that improve strategic decision-making and aid forward planning.

Harris Muk, Sales Manager at Eurostop concluded, “By tapping into the sales data reports produced by Eurostop, dynamic retailers such as Pazzion can quickly identify which products are the hot sellers in different stores.  This means they can deliver highly targeted and impactful promotional campaigns that actively drive new revenues.  The sheer flexibility of Eurostop is extremely powerful, giving Pazzion the high degree of scalability they need to extend their geographic footprint even further.”

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