John Anthony designer clothing stores choose retail systems from Eurostop

One stop shop for designer clothing based in stores throughout the South West selects Eurostop IT systems for retail outlets and website

Eurostop, a leading supplier of retail systems to the Fashion, Footwear and General Merchandise sector, has been chosen by John Anthony, the independent designer menswear retailer based in the South West.  John Anthony is a one stop shop for designer clothing from all the top labels including Paul Smith and Dolce & Gabbana, Vivienne Westwood and Jeffery West, as well as designer jeans from Evisu, D Squared, Nudie and PRPS. John Anthony has selected Eurostop’s e-pos till systems across its five stores linked to Eurostop’s head office management system, e-rmis.

John Anthony selected Eurostop’s system for the company’s proven experience in the retail and fashion trade. The system is being used to manage all sales data and stock control, linking up its online store.  All stock is now managed centrally to supply its stores and fulfil website purchases, with daily sales updates fed back to the head office system. Customers buying online can view stock availability and order items. John Anthony is also using the customer loyalty module of the system to manage its customer programmes.

According to Mark Brewer, Manager at John Anthony; “The Eurostop team is very knowledgeable about the retail sector and what we wish to do. The implementation of the new system was very smooth, with seamless data transfer. As well as managing our stock more efficiently and improved reporting, the integrated website saves us a lot of time as customers are able to view the latest stock availability immediately, without us having to contact them.

“We also hope that our new customer loyalty programme will enable customers to redeem points in store at their next visit, enabling them to benefit much more from each shopping trip with us.”

Denise Proctor, Sales Executive at Eurostop said, “Successful retailers at these times are those who can focus on developing their business and ensuring that they continue to keep customers loyal. Eurostop’s systems have been designed to streamline stock management and sales processing enabling tight controls on stock supply and delivery with up to the minute reports, freeing up retail managers to concentrate on what they do best.”

filed under News & Events.