IT Systems Support Weird Fish Expansion

Weird Fish, the leisure and lifestyle clothing and accessories brand that supplies over 450 independent stores throughout the UK and owns 10 stores, has chosen Eurostop retail management systems to manage stock across its expanding retail operation.

Retail Technology
Circulation: 7,760 Monthly

The company will use Eurostop’s e-rmis at its head office in Cheltenham and e-pos till system in its stores, replacing an older system that the company had outgrown. The sales data, which can be analysed in depth using Eurostop’s e-cubes data mining tool, will enable the merchandisers to ensure that the right stock is in the right place to maximise sales.

And the new system, which integrates with Microsoft Dynamics AX, will ensure that replenishment is timely and accurate, and stores receive the stock they have asked for, rather then what head office decides to send.

Weird Fish commented: “Weird Fish is expanding from our traditional wholesale base into retail. The focus of the stores is to promote the brand, build awareness and make a fuller range of products available to a wider audience. Our investment in the Eurostop system means that we are able to place greater emphasis on better merchandising and improving support for point of sale. This will help us to maximise sales opportunities.”

Jon Goodwin, financial controller at Weird Fish added: “The Eurostop system gives us much more detailed and reliable information. As our product ranges continue to expand it is crucial to the success of the operation that we are able to manage our stock as efficiently as possible.”

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