G-Star footwear steps into European outlets with Eurostop retail systems

Cutting edge denim fashion retailer expands footwear business into Europe using Eurostop solutions

G-Star footwear has chosen Eurostop retail systems to support its expansion into outlets alongside existing clothing retail stores in Holland and Germany in the New Year. Established 25 years ago, G-Star Raw is extending its denim clothing range to include the latest premium urban shoes and boots via licensee Overland shoes. The footwear range displays G-Star’s unique technical craftsmanship with its unconventional approach to design. The company selected Eurostop’s e-rmis and e-pos systems for their ability to be used pan-european and the easy to use Windows-based interface.

Nick Starsmore, leading the retail project at Overland Shoes explained, “We looked at a lot of retail systems when we were setting up the footwear business and Eurostop was our preferred supplier on all our selection factors. It came highly recommended with proven expertise in the retail market and will provide us with the operational systems that we need to expand into the European outlets in the new year.

“Eurostop’s system gives us the functionality that we needed to integrate with our other wholesale system and handle the language aspects of our pan –European operations. It also provides a really easy to use Windows-based interface in store. We easily expect to see a return on our investment.”

Overland Shoes is planning to use e-rmis head office system to handle its stock inventory of over 400 styles across the two new stores in Amsterdam and Germany. The stores will also use e-pos at till point to capture sales. Eurostop will be integrated with the existing wholesale and warehouse systems to ensure tight control of the wide range styles and sizes of stock held.

Phillip Moylan, Sales and Marketing Manager at Eurostop Ltd said; “Successful retailers need to ensure that they have robust, secure systems that can support expansion. Integration with existing systems to manage stock inventory and web based connectivity to support pan European operations are also key factors for companies like G-Star and Overland Shoes. Eurostop’s expertise is in understanding the challenges that retailers face and deploying technology that is easy to use, yet provides an effective retail management tool.”

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